The brief
The brief
Bring scattered loft records and repetitive pedigree work into one browser-based product. The website needed to explain that value clearly and lead fanciers into an application built around their daily routines.
SaaS web application • 2026
Crafted for clarity, built toelevate modern digitalexperiences.
Pigeon Pedigree Manager2026
✳
Pigeon Pedigree Manager is a browser-based platform for racing pigeon fanciers. We designed and built the product around the work that matters inside the loft: bird records, five-generation pedigrees, race performance, weekly routines and professional PDF exports.
app.pigeonpedigreemanager.com
The process
The thinking behind the project
Product discovery
Start with life inside the loft.
We organised the product around bird records, pedigrees, race performance and weekly routines. Those connected tasks became the foundation for the experience and its central promise: keeping a fancier's loft information in one place.
Design direction
Make specialist work feel familiar.
Clear navigation and consistent management patterns shaped the workspace. For the public website, we focused the story on the product's value, features and pricing, giving prospective users a clear introduction to the working application.
The build
Connect the introduction to the product.
We built the browser application around account-based records, five-generation pedigrees and PDF exports. The Next.js website provides the route into the trial, while the cloud platform keeps the user's loft available across devices.
The brief, 1 of 4
Tech Stack & Tools
The product
A specialist tool shaped around how fanciers manage a working loft.
The platform brings scattered records and repetitive pedigree work into a single account-based system. Clear navigation and familiar management patterns keep a deep feature set approachable across desktop, tablet and mobile.
The website
A focused route from product understanding to the working application.
The Next.js public website explains the product and provides a route into the browser application. JavaScript powers the application's record and pedigree workflows, with Cloudflare providing account services, APIs and cloud infrastructure. The deliverable combines a product website with a connected, account-based workspace.
The Result
