The brief
The brief
Create a fresh, approachable storefront for everyday cleaning products. The experience needed to communicate Gleam's practical value and help households and small businesses find the right products quickly.
WooCommerce ecommerce • 2026
Crafted for clarity, built toelevate modern digitalexperiences.
Gleam2026
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Gleam sells practical household cleaning products across degreasers, sanitizers, laundry and daily surface care. We shaped a clean, energetic storefront that makes the range feel approachable, useful and easy to shop.
www.gleamsa.co.za
The process
The thinking behind the project
Brand discovery
Keep everyday usefulness at the centre.
We shaped the direction around the jobs the products do, from laundry to daily surface care. That focus connected the brand's bright personality with useful information for people shopping for their homes and workspaces.
Design direction
Make a broad range feel simple.
Clean layouts, energetic brand cues and clear product messaging established the visual language. We organised the shopping experience around recognisable categories so visitors could move naturally from a cleaning need to a relevant product.
The build
Build around the everyday shop.
WordPress and WooCommerce brought the categories, product pages, basket and checkout together. Reusable storefront sections support product content and campaigns, carrying the same clear hierarchy through browsing and buying.
The brief, 1 of 4
Tech Stack & Tools
The story
A practical household brand with a brighter point of view.
Gleam needed to feel fresh without losing the everyday usefulness of the products. The direction balances clean surfaces, confident product messaging and a simple buying journey for households and small businesses.
The website
A storefront built around fast browsing and clear product categories.
We built the store with WordPress, Elementor and WooCommerce. Product categories, individual product pages, a basket and checkout connect the broad cleaning range to a practical shopping journey. Reusable sections support product content and campaigns.
The Result
