Next.js product experience • 2026
Jira Bikes brings together premium bicycles, custom builds and professional refurbishment. We shaped an immersive product experience that moves with the energy of the brand while keeping every ride, service and next step clear.
The process
Bring premium bikes, refurbishment and custom builds into one coherent digital showroom. The website needed to capture Jira's energy while giving riders clear routes to products, services and a conversation about their next build.
We grounded the direction in two sides of the brand: the excitement of riding and the precision of building a bike. That balance informed how we presented both the finished rides and the expertise behind the workshop services.
Bold type, full-bleed riding imagery and focused product stories gave the showroom its character. We connected collection discovery with refurbishment and the custom-build journey, keeping the next step visible through the immersive layouts.
We built the experience in Next.js, with Sanity managing product and image content. Responsive layouts and scroll interactions carry the visual energy across devices while keeping products, services and contact within reach.
The brief, 1 of 4
The story
The direction balances technical confidence with raw movement. Bold typography, full-bleed riding imagery and precise product storytelling give Jira Bikes a presence that feels engineered, energetic and unmistakably its own.
The website
We developed the showroom in Next.js and used Sanity to manage product and image content. Responsive layouts and scroll interactions connect collection discovery with refurbishment expertise and the custom-build journey, keeping paths to products, services and contact clear.
The Result
