01Business
Business websites
A clear home for your services, experience and contact details. We plan the pages around the questions potential customers ask and the enquiries you want to receive.
Custom website development in Cape Town, from business websites to Shopify stores and modern e-commerce experiences.
Our approach
Our approach to web development.
A good website should do more than look the part. It should load quickly, make it easy for people to find what they need and give your business room to grow. At Flough, we build everything from WordPress websites and Shopify stores to fully custom websites using modern development tools.
What we provide
Website development, shaped around your business.
Tell us what you need. We’ll shape the scope around your project.
Custom design & build
We shape the design around your brand, audience and content. A tailored WordPress or Shopify theme, or a fully custom build, can each be the right approach depending on your needs and budget.
Performance engineering
We investigate loading speed, image delivery, JavaScript and caching, and test important journeys on mobile. Core Web Vitals guide improvements; real-world results also depend on devices, connections and third-party services.
CMS & content tooling
WordPress, Shopify or a headless CMS can give your team control over agreed pages, products and content. We plan the editing fields, reusable sections and handover around the updates you need to make.
E-commerce & integrations
Product catalogues, baskets, checkout, booking and enquiry flows connect the website to your business. Payment gateways, CRM connections and other integrations are scoped around the platform and available APIs.
Accessibility & SEO foundations
Semantic HTML, useful page titles, internal links and appropriate structured data help explain the site. Keyboard navigation, readable content and accessibility checks support a wider range of visitors.
Analytics & iteration
We agree the enquiries, purchases or other actions worth measuring and set up relevant analytics. After launch, that evidence can guide changes to content, navigation and the customer journey.
Focus & technologies
Our approach
Websites built around your business
We don't believe every business needs the same kind of website. Sometimes WordPress is the right fit. Sometimes it's Shopify, and sometimes a custom build makes more sense. We help you choose based on what the website needs to do, how it will be managed and where the business is heading. Content ownership, integrations and the cost of ongoing care matter as much as the launch.
Made for your needs
What we build
How we work
Our development process
A clear process, close collaboration, and care at every step.
- 01
Discovery & planning
Understand your audience, content, business goals and existing website. Agree the platform, page structure, integrations and scope before estimating the work.
- 02
Design & user experience
Plan navigation and key journeys, then develop the visual direction around your brand. Review the layouts and content together before building.
- 03
Development & integrations
Build the responsive website and editing tools, connect the agreed services and check how enquiries, products or bookings flow through the system.
- 04
Testing & launch
Check devices, browsers, forms, links and important accessibility patterns. Plan redirects where needed, prepare the launch and hand over the editing workflow.
- 05
Ongoing improvement
Use feedback and relevant analytics to identify useful changes. Agree maintenance, content updates and future development around your team's needs.
Where we work
Cape Town.
And further.
We work remotely with businesses across South Africa and internationally. Planning, design reviews and handover can take place online.
- Cape Town
- South Africa
- International
Keep exploring
Good things work together.
Start a project
Let's build a website around your business.
Tell us what your website needs to do, who it is for and what you already have. We'll help you choose a practical next step.
Start a project