The brief
The brief
Give Instant Cape a fresh digital presence while keeping its roots in traditional nourishment. The storefront needed to tell the product story clearly and make the path to ordering feel simple.
Shopify ecommerce • 2026
Crafted for clarity, built toelevate modern digitalexperiences.
Instant Cape2026
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Instant Cape makes 100% natural, halaal bone broth in Cape Town. We translated its honest, slow-simmered process into an editorial storefront that feels calm, premium and easy to trust.
www.instantcape.co.za
The process
The thinking behind the project
Brand discovery
Start with what makes it honest.
We centred the direction on the qualities behind the broth: natural ingredients, slow preparation and local craft. Those qualities gave us a clear reference for how the brand should look and speak online.
Design direction
Let the product set the tone.
A restrained palette, confident typography and generous imagery brought that story into the storefront. We kept the presentation calm, giving the ingredients and product information room to explain the value.
The build
Connect the story to the shop.
We brought the visual direction into the shopping journey, connecting product storytelling with clear navigation and purchase steps. The refresh keeps the brand's character present as customers move from discovering the range to choosing a product.
The brief, 1 of 4
Tech Stack & Tools
The story
A natural product, presented with quiet conviction.
The visual direction strips away supplement noise and returns the story to the kitchen: real ingredients, patient craft and nourishment made close to home.
The website
We built a warmer path from first impression to first order.
We refreshed the storefront with Next.js and Shopify, bringing product storytelling, responsive layouts and purchase steps together. The delivered website gives the bone-broth range a clear home, with navigation shaped around discovering and choosing products.
The Result
