seo & geo

SEO focuses on discovery through search engines and their results. GEO looks at how a business may be understood and surfaced in AI-assisted answers. Both benefit from accessible pages, accurate information and useful content; neither guarantees rankings or citations.

It varies with the site's history, competition, scope of work and how quickly search engines revisit the pages. Some technical changes can be observed soon after a crawl, while meaningful search performance changes may take months. We agree what to monitor and avoid promising a fixed result date.

Yes. An audit can identify technical barriers, unclear service pages or gaps in content and internal linking. Many improvements can be made within an existing design, with larger changes considered only where there is a clear need.

Yes. We can review crawlability, indexing signals, canonical URLs, metadata, redirects, structured data, mobile usability and performance. Findings are prioritised and distinguish confirmed issues from checks that need account access or further investigation.

Yes, including WooCommerce sites. The work can cover product and category content, page structure, metadata and platform-specific technical issues. Access requirements and implementation scope are agreed before changes.

Yes. We work remotely with businesses across South Africa and internationally. The research reflects the audience and locations the business actually serves.

We review Search Console queries, clicks, impressions and indexing alongside relevant GA4 landing pages and enquiries or purchases. Average positions are context rather than a result on their own. Comparisons account for reporting delays, seasonality and other changes to the business.